Consumer testimonials–reviews–play a powerful role in shaping our decision making. They provide us with evidence that a product is worth our time and money.
However, they are easily manipulated. Merchandisers can pay for a slew of glowing reviews, or they can delete negative ones. The information we get from reviews provides little substantive insight into the product itself. Rather, they make the purchasing experience *appear* more democratic and informed.
dan –
Greatest course ever learned SO much
dan –
Consumer testimonials–reviews–play a powerful role in shaping our decision making. They provide us with evidence that a product is worth our time and money.
However, they are easily manipulated. Merchandisers can pay for a slew of glowing reviews, or they can delete negative ones. The information we get from reviews provides little substantive insight into the product itself. Rather, they make the purchasing experience *appear* more democratic and informed.